![]() In the 1980s and 1990s, the image of American beer, the Brewers Association explains, “was simply that of a mass-produced commodity with little or no character, tradition or culture.” This diversity of hops reflects a diversity of tastes and traditions that are part of an extraordinary evolution in beer-particularly in the United States, where American-style lager once defined beer in much the same way Folgers defined coffee. Today we’re experiencing a “hop rush” and the introduction of beers that are so bitter they exceed 100 IBUs, the maximum amount of bitterness “units” humans can detect. make the soul of man sad, and weigh down his inner organs,” while British physician and beer aficionado Andrew Boorde claimed hops made men fat and bloated.įast forward to the 21st century. He writes, influential Christian mystic and naturalist Hildegard of Bingen is believed to have written, hops “were not very useful. The change was a tough sell, author William Bostwick explains in his book, The Brewer’s Tale. Before hops, beer was flavored and preserved with gruit, a combination of heather, mugwort and other locally grown herbs and spices. Hops likely originated in China, but the first documented use was in the 8th century when Benedictine monks used them for brewing in a Bavarian abbey outside of Munich, Germany. Brewers use the hop strobiles-the cone-shaped fruits of the plant that contain bitter acids and essential oils commonly known as hops-as a natural preservative and for bittering and aromas ranging from floral to minty. One of the greatest flavor enhancers in beer is hops, often referred to as the “spice” of beer. Beer doesn’t belong to a single culture or geographical area. Andean communities, for instance, make beer from corn, root vegetables and fruits, while Japanese make sake-mistakenly identified as wine rather than beer-from fermented rice. ![]() It can be made from any grain, in any place. CNN Sans ™ & © 2016 Cable News Network.Beer is a remarkable beverage: a liquid as old as human civilization made of four simple, relatively inexpensive ingredients. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account –CNN’s Max Ramsay and Sharif Paget contributed to this report. (NLSN) show beer sales rose 34% year-over-year for the week ending on March 21. Sales accelerated in the first three weeks of March, the company said, with its beers growing 24% compared to a year ago.Ĭorona Hard Seltzer, which launched in early March, is also off to a “strong start,” according to a company earnings release.īeer and other alcohol are rising in sales this month as Americans are being forced to hunker down in light of the coronavirus. Constellation said sales of its beer brands grew 8.9% for the first three months of this year, with Modelo and Corona being its top sellers. CEO Bill Newlands said in an earnings call the brand has “ample supply to meet consumer demand” and doesn’t expect shortages in the near term.Ĭorona’s coincidental name with the virus hasn’t dented sales. (STZ) handles the distribution and import of Grupo Modelo’s beers in the United States. ![]() Grupo Modelo is ready to enact a plan to “guarantee the supply of beer” if the Mexican government decides to include breweries as essential, according to a statement.
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